The Agassi media center
A centralized source for press coverage, company news, and official Agassi brand resources.
In The Media
Team joins Agassi venture on pickleball series
The Team agency has lined up alongside racket sports company Agassi Sports Entertainment (ASE) to launch a new Las Vegas-based championship called the ‘World Series of Pickleball’.
02/15/2026
In The Media
Andre Agassi AI Racket Sports Platform
The platform lets users ask Darren Cahill questions about their game, while combining coaching, swing analysis, and community in one hub.
11/04/2025
In The Media
Andre Agassi, IBM team up for AI-powered racket sports analysis platform
Agassi Sports Entertainment has signed a partnership with IBM to collaborate on a multi-faceted digital platform for racket sports players.
11/04/2025
In The Media
IBM and Agassi Sports & Entertainment Announce AI Powered Platform to Advance Global Racket Sports
Partnering to deliver a digital platform with AI-powered video coaching, premium content, and commercial experiences for players and fans worldwide
11/04/2025
In The Media
IBM and Andre Agassi Sports Firm Team Up on AI Tennis App
IBM and the retired tennis superstar's sports entertainment company collaborate on a new Watsonx-powered platform for racket sports.
11/04/2025
News & Updates
The Technology That Makes Coaching Personal
How ASE and IBM turn performance data into personalized coaching insights for players at every level.
03/06/2026
News & Updates
Defining Success in Racket Sports
For Andre Agassi, winning is a byproduct of daily discipline, not the definition of success.
02/19/2026
News & Updates
From Information to Insight: Personalizing Performance at Scale
Athletes have more performance data than ever before, but improvement depends on interpretation.
02/19/2026
News & Updates
Why We’re Building This: ASE’s Founding Story
How a simple idea between Andre Agassi and Ron Boreta became Agassi Sports Entertainment.
02/18/2026
Press Release
Agassi Sports Entertainment Signs Tennis Coaching Icon Darren Cahill to Expand Global Coaching, Content and Technology Initiatives
Former coach to Andre Agassi joins ASE to support the Company's Agassi Intelligence platform, premium content initiatives and global growth strategy.
06/10/2026
Press Release
Agassi Sports Entertainment Files Application for NASDAQ Capital Market Listing
Agassi Sports Entertainment has applied to list its common stock on The Nasdaq Capital Market under the proposed symbol "AASE."
05/26/2026
Press Release
Agassi Sports Entertainment Appoints MKTG Sports + Entertainment as Global PR Agency of Record
ASE Selects MKTG to Lead Global Communications Strategy as Company Expands Brand Positioning and Market Visibility Across Racquet Sports.
02/25/2026
Press Release
Agassi Sports Entertainment Announces Plans to Launch World Series of Pickleball
TEAM Marketing Expected to Lead Event Operations for Las Vegas Based Global Championship.
02/16/2026
Press Release
Agassi Sports Entertainment Announces George Mackin as Strategic Consultant
Racket Sports Industry and Media Leader Joins ASE Advisory Team.
02/09/2026
Press Release
Agassi Sports Entertainment Announces Brand Partnership Agreement with Stefanie Graf
Championing the Next Era of Racket Sports With a Global Icon.
11/24/2025