Agassi Sports Entertainment
Our mission is to elevate racket sports worldwide through products, platforms, experiences and partnerships.
Building the home
of racket sports.
Agassi Sports Entertainment, co-founded by Andre Agassi, is building the future of racket sports across tennis, pickleball and padel.
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Agassi App
The Agassi app brings players and fans into a shared experience built around training, coaching, and connection.
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Agassi App
The Agassi app brings players and fans into a shared experience built around training, coaching, and connection.
Learn moreAgassixJoola
Buy any paddle from the Agassi x JOOLA collection and JOOLA will donate one through the Let's Play! Program
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What’s new?
Press Release
Agassi Sports Entertainment Signs Tennis Coaching Icon Darren Cahill to Expand Global Coaching, Content and Technology Initiatives
Former coach to Andre Agassi joins ASE to support the Company's Agassi Intelligence platform, premium content initiatives and global growth strategy.
06/10/2026
Press Release
Agassi Sports Entertainment Files Application for NASDAQ Capital Market Listing
Agassi Sports Entertainment has applied to list its common stock on The Nasdaq Capital Market under the proposed symbol "AASE."
05/26/2026
News & Updates
The Technology That Makes Coaching Personal
How ASE and IBM turn performance data into personalized coaching insights for players at every level.
03/06/2026
Press Release
Agassi Sports Entertainment Appoints MKTG Sports + Entertainment as Global PR Agency of Record
ASE Selects MKTG to Lead Global Communications Strategy as Company Expands Brand Positioning and Market Visibility Across Racquet Sports.
02/25/2026
News & Updates
Defining Success in Racket Sports
For Andre Agassi, winning is a byproduct of daily discipline, not the definition of success.
02/19/2026
News & Updates
From Information to Insight: Personalizing Performance at Scale
Athletes have more performance data than ever before, but improvement depends on interpretation.
02/19/2026